In the fall of 1974, a young scholar named John Trimble at the University of Texas at Austin was summoned into the office of a senior professor on the English department's executive committee. The senior faculty member had been hearing some disturbing rumors about Trimble, whose research focused on Alexander Pope. Word on the campus was that Trimble, despite his forthcoming tenure bid, was not putting in the hours on Pope. Instead, Trimble was working on a writing textbook.

Trimble confessed that the rumor was true. He had developed a writing style sheet that had become so popular among students and colleagues on the campus that it caught the attention of a publisher's local representative. The next thing Trimble knew, an editor from Prentice Hall was at his office door, asking whether he would be willing to expand his style sheet into a textbook. Trimble agreed, with the caveat that what he produced would look nothing like the majority of textbooks available at the time.

"I wanted it to be a 'nontextbook textbook,'" said Trimble, in an interview via e-mail, "something like Strunk and White's Elements of Style, agreeably short and compact, and nuts-and-bolts practical—a book that emphasized, and explained, how veteran writers actually think; a book with all the water squished out but with all the life left in; a book that students might reasonably find themselves actually reading cover to cover."

The editor loved the idea, and Trimble got a book contract.